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Copy for Web UI for Corporate Real Estate Firm

Job

I was hired to rewrite and edit the copy for a website. The following is that copywriting.

NOTES:

[CO. NAME] is a leading specialist Global Corporate Real Estate Services firm, for candidates and employers in the public and private sector. We are working on the copy for their website. One of their competitors is https://www.investigo.co.uk/.

Goals

There will be a homepage, about us page, services page, practice specialties page and an [CO. NAME] page.

Key things to come through:

  • [CO. NAME] are passionate about what we do, we have deep market intelligence.
  • [CO. NAME]care passionately about the outcomes to any given searches and as a result we want to become trusted advisors throughout.
  • Copy to sound punchy, trustworthy, engaging.
  • Use UK spelling. 

Homepage Image 

Global reach with local specialist expertise – through extensive relationships.

We work with a diverse range of top tier candidates, future leaders, and blue-chip clients globally.

About Us  

We see ourselves as solutions architects that specialize in solving the needs of our clients with human talent. Led by Director and Founder [NAME], who brings more than a decade of experience with national and international coverage with clients across Europe, the Middle East, Africa, Asia and North America, [CO. NAME] is prepared to lead and find leaders across public and private sectors.

Our Services 

We work in both vertical and horizontal markets. As such, we split our senior level management in client-side consultancy and service provider focuses to give us a duplicity of expertise that enables us to intersect markets and offer clients a broader spectrum of excellent candidates. We work to communicate with our clients to ensure candidate searches are entirely informed and absent of false positives.

To maintain our ethical standards and business integrity we employ a non-commission driven business model. We believe that an operating in a non-commission driven environment allows us to consult and work in partnership with our clients without fear of losing who we are and what we stand for. Our ethically informed business approach means we feel passionate about the outcomes our searches and take success personally.

We can provide a contingency solution as an alternative to pure headhunt businesses, which allows for flexibility in the hiring process.  This, combined with our agile business architecture enables us to adapt to client needs as client preference shifts. By bridging the gap between executive search and contingency recruitment, our clients benefit from both approaches, saving time and money throughout.

Executive Search 

Our search process has both breadth and depth to ensure that we identify, evaluate and shortlist the best professionals from all backgrounds for our clients. As a global strategist, we recognize that exceptional businesses are diverse, inclusive, and reflect the global marketplace of emerging and established potential. As such, we see diversity and inclusion as a fundamental building block of our internal and external relations, as well as our executive acquisition.

Integrated Search and Selection 

We know that leadership can look very different from business to business, which is why we have a unique approach to identifying leading talent. We combine our industry expertise, time served market insight, and long-standing relationships to recognize talent. We identify future leaders who have yet to reach the pinnacle of their careers, but can provide transformational experience to the business of our clients.

Interim Consultancy

As a result of our position in our chosen sectors, we have been consistently identifying and placing skilled professionals into high profile, interim management roles. Our clients want interims who can provide expertise and support to time critical projects, or to cover long term absences from the office in an organized and continuous manner. Interim professionals often turn the opportunities into specialisms that can become a path forward career progression.

Our clients benefit in a number of ways:

    • Time critical projects or a change agenda on the horizon; an instant impact interim can save time & money, offering impartiality and focus. Our interims benefit through a sense of flexibility, variety of projects and an attractive & progressive CV
    • Leverage through experience and expertise – interims can bring new ideas and initiatives to our global clients, leveraging their previous experience to a new project and client firm; for the interim, an opportunity to grow their professional network, and come up with unique solutions with each new role.

Practice Specialties

As a specialist Global Corporate Real Estate Services firm, we work with a number of global, blue-chip corporations, SME’s, consultancies, FM service providers and workplace firms with focus in the following areas.