Fiverr gig
Goal: Write a blog post to convince companies to start a podcast and pitch OmnyStudio
Keywords: Start a podcast, podcast, podcasting
The smartphone has revolutionized media streaming immensely by enabling all moderately tech-savvy people to stream and download content with a few taps. Podcasts have already gained momentum with all age groups these last few years, with exponential growth predicted by the likes of Google. From 2018 to 2019, the number of podcasts has grown from 500,000 to 700,000. An impressive year-over-year growth, still, yet future predictions for growth are stunning. Google recently predicted that the total number of podcasts will reach 2 million by the end of 2019. (1) Podcasts are already produced in over 100 languages. Global audiences are growing rapidly. In the United States, 70% of people are familiar with the term “podcasts” while 32% of Americans listen to at least 1 podcast per month.
Thirty-two percent may not sound like much, but this audience is more engaged than almost every other media audience, with 94% of them being active on social media platforms versus 81% of the general U.S. population. Studies have found that engagement with podcasts is hours, compared with an average engagement on YouTube of 4 minutes, and a mere 4-6 seconds of media engagement on Facebook. This, combined with the fact that 80% of podcast listeners finish their podcast episodes. This is one of the best engagement rates, if not the best, among any consumption medium.
Additionally, podcast listeners are affluent and educated. Studies have found that podcast listeners are 45% more likely to have a college degree, and 68% more likely to have a postgraduate degree, compared to the general populace. This impacts the typical household income of listeners greatly. Podcast listeners are 45% more likely to have a household income of $250,000 or more, a threshold of earnings that makes these people qualify as HNIs (high net-worth individuals). This demographic is marked by their high-capacity to spend freely and invest in projects, individuals, and companies that pique their interest. As an added benefit, this group or demographic is much less likely to watch TV and more likely to participate in membership services like Amazon, Netflix, or Patreon, which is a well-known crowdfunding platform for media creators, like podcast creators.
How does one create a podcast?
Podcasts offer a much simpler production opportunity and lower barrier to entry. Many podcasts focus on unedited conversations, allowing for less production time, cost, and faster time-to-market. Now is the best time to get into creating podcasts, as many companies such as Squarespace, Dollarshave Club, among other world-renowned companies have moved to advertise with podcast creators. This opportunity is especially appealing for pre-existing radio stations. Radio stations can utilize their preexisting radio shows with minimal effort. An aggregation of recordings without intermittent advertisements is all it takes. Though, several tools exist that catalyze this process even further and focus on optimizing podcast production for a company’s desired audience.
The gold standard for podcast assistance comes from a company called OmnyStudio. This company specializes in enabling companies, individuals, anyone, in creating a podcast that captures audiences fast and converts them into lifelong fans. OmnyStudio is a complete audio management solution for podcasters and radio stations. OnmyStudio offers the most advanced on-demand audio management and publishing platform. All the functionality any company needs to go from on-air to online in seconds is provided at low-cost and no hassle. They help with podcast hosting, radio broadcast capture, publishing, and sharing, among other tasks. OnmyStudio is the company to take your podcast to the next level.